Full-on art experience ArtDeli opens doors to public
Amsterdam welcomes new venue for art, design and food lovers
04 MAY 2015, AMSTERDAM, THE NETHERLANDS
SummaryIn a monumental building that extends from the Rokin to the Nes in the city center of Amsterdam the new full-on art experience ArtDeli opened its doors. This initiative of cultural entrepreneur Jessica Voorwinde combines an exhibition space for art and design, a barroom of Dutch designer Lex Pott, a kitchen for small dishes and a design shop under one roof. 'We want to create a place where people can enjoy art and design combined with good food and drinks seven days a week. And all of this in a pleasant and informal atmosphere. ArtDeli will be a new way to experience culture,' says Voorwinde.
Addition to Amsterdam cultural hotspots
ArtDeli adds a new dimension to the current palette of cultural hotspots in Amsterdam. Visitors can expect changing exhibitions of artists and designers at ArtDeli, which also serves small dishes called 'culture bites’. Besides this, guests can enjoy a drink at the green marble bar designed by Dutch Designer of the Year Lex Pott or buy design of Studio Roex, Toilet Paper, Bas van Beek, Seletti, Dieter Volkers and Matilda Bekman. ArtDeli is planning to organize events in cooperation with various partners as well. Thanks to all these activities ArtDeli will be a bustling attraction for culture lovers who are welcome seven days a week.
Guest curators and opening exhibition The Silent Power
A few times a year ArtDeli shows a special exhibition curated by a duo of guest curators. For the opening exhibition revolving around the theme 'The Silent Power' ArtDeli attracted Cathelijne Broers (director of De Nieuwe Kerk and the Hermitage Amsterdam) and Maurice Seleky (author and partner Novel Creative Consultancy) as guest curators. They selected an intriguing collection of paintings, installations, sculptures and photographs of the artists Martha Kamminga, Wouter van der Laan, Robin Leevel, Thijs Linssen, Goof Kloosterman, Jonathan Gaarthuis, Peter van der Es and Ciro Duclos. Guest curator Broers: 'ArtDeli is innovative and really adds something to the cultural scene in Amsterdam. For me as museum director it’s a special experience to be a guest curator at ArtDeli and contribute in that way to a different perception of art.’
Historic venue and idealistic mission
ArtDeli founder Voorwinde is educated as an art historian and previously worked at the Mondriaan Fund and for fashion designers Viktor & Rolf. She works closely with artistic director Bram Claassen, former Head of Brand Image at Viktor & Rolf. With great attention to detail, Claassen took care of the interior of the historic building which was built in 1896 by the firm Brusse & Gransberg, traders in tobacco. Until eight years ago, the building served as office and warehouse of the company, then The Comedy Theatre settled in. Finally ArtDeli moved in and restored, redesigned and adapted its interior to the new concept. Voorwinde: ‘Our mission with ArtDeli is to be a platform for talented designers and artists and to inspire our audience with the beauty of art and design.’
"We want to create a place where people can enjoy art and design combined with good food and drinks seven days a week. And all of this in a pleasant and informal atmosphere. ArtDeli will be a new way to experience culture." Jessica Voorwinde, founder ArtDeli
"ArtDeli is innovative and really adds something to the cultural scene in Amsterdam. Therefore for me as museum director it’s a special experience to be a guest curator and contribute in that way to a different perception of art." Cathelijne Broers, director De Nieuwe Kerk & Hermitage Amsterdam
About Novel Creative Consultancy
Novel aligns brands with millennials. We encourage positive and sustainable growth through the creative energy of future generations. Novel offers consultancy, campaigns and networks for clients such as the Dutch National Opera, Oedipus Brewing, Triodos Bank, De Nieuwe Kerk Amsterdam and CJP.
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